Exceptional Business Plan Marketing Strategy

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Business Plan Marketing Strategy

If a document needs to be developed that requires input from other disciplines_Finance, HR, Property & Facilities, Marketing, Procurement/Supply Chain_ then most likely you are looking at a team building effort to get the job done. In any event, don't look at the task as only as a roadmap that leads to a profitable product or enterprise. Business plans are a great way to build team buy_in, force a thorough review of options, define objectives, establish benchmarks to judge performance, and help arrive at a plan_of_action. Ultimately, it can lead to a Project Management approach to implementing a plan and that can be as involved and detailed as is necessary.

You may find that the easiest part is the actual writing of the plan. The real work comes in the data_gathering, which may take you a hundred hours or more, depending on what you already know or have researched. If your new venture is in an area where you've been working, you may already know about your customers, your suppliers, your marketing plan, your organizational structure, your financial and cash flow needs, equipment, inventory, and so on. If you know all of these except for Marketing, say, then this is where you will need to invest some time and effort. You can find a wealth of information by utilizing the traditional data sources such as chambers of commerce, major cities' websites, trade associations, the US Census Bureau, trade journals, magazine and online articles and advertising, etc. Performing keyword searches on Google, or Ask will bring up websites to check out. Following are some places to start: James J. Hill Reference Library (jjhill.org): One of the nation's premier business libraries to bring you FREE and affordably priced tools and resources you can use to create a better business plan based on relevant and credible data. U.S. Census Bureau (census.gov): A source for a variety of useful statistics, especially the Economic Census that comes out every 5 years. American Demographics (adage.com/americandemographics): Just as the title suggests, numerous free reports about consumer demographics in the U.S. nationally and by statistical area. Internet Public Library _ The Census Data and Demographics (ipl.org)/: An especially useful site that has links to information about countries other than the U.S. Corporate Information (corporateinformation.com): Features information summaries on over 350ꯠ companies in the U.S. and abroad for competitive analysis.

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