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Fantastic Business Plan Marketing Section Sample

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Business Plan Marketing Section Sample

Executive Summary _ One to three pages that summarize all the information to follow; come back and write this last. Industry Analysis _ How does your product or service compare with what is currently on the market? What is the trend in the overall industry? What have been the total sales in this industry over the previous 3 to 5 years? What new products or technologies have had the biggest impact on this industry recently? What is the future outlook for these and what trends are emerging? Who are the competitors, where are they located, and how are they doing? What advantage do you offer over them? Who is buying this product or service now? Describe the typical customer for this product or service. Are there emerging markets or market segments? Where does this product or service currently perform best? Possible Data Sources: trade associations; trade journals; attorneys & accountants dealing with the industry; industry salespeople; state business websites; focus groups.

Next you will need to carefully examine what actually goes into your offering. How many hours does it take to create those one_of_a_kind bracelets? How much does it cost to bake a dozen of your special recipe cookies? How much research goes into "whipping up" a website? Making tangible goods requires space. Do you have room to grow enough squash to actually generate profits? Are these numbers you could sustain beyond the occasional personal or family use of your product or service? The business planning process can be very helpful to "accidental entrepreneurs" as it allows you to decide which ideas are best left as hobbies and which ones could provide some real cash flow.

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