That is a great thing to make sure you have in your business plan, that your business will be built around those real customer wants. Do not make callous assumptions, or statements like "I know what people want", "People are going to love this", and so on. Have you done your research? Do you really know that the people you will be targeting want your product / service, and crucially do they want it AT THE PRICE that you will be offering it at? Whilst confidence in your plan is fantastic, you must make sure that it does not lead you down a blind alley along a path that is not desired by your target market. Don't assume what customers want, do your research and make sure that is clear from the start in your business plan.
So, what are the key sections of a great plan document? Well, there are many opinions to this as well as ways to approach it, but there are definitely some key 'ingredients' to a solid plan. A great plan features all the typical main sections, but also has many refinements not found in the average plan. The main sections recommended include a clean, well_designed cover page, table of contents, cover letter, executive summary, business overview, sales and marketing section, operations section, HR section, action plan and financial section with tables for _ at the very minimum _ expenses, revenue, and cash flow projections. Within these sections, a professional writer creates many headings and lots of writing that describes every aspect of the business in very good detail. On average, most business plans end up being about 25 to 35 pages in length.