Your marketing efforts do not have to be expensive. In many cases, companies that don't have marketing plans spend more than is necessary to reach their customers. With a plan that will spell out the ways you will market your company, you will save money and energy on your business marketing efforts. Creating an effective marketing plan is one of the most crucial elements of planning for your business.
Why is that? The intent was there; the energy was present; and ideas were flowing. That's the easy part _ coming up with the ideas. The success of your planning doesn't rest on the ideas, but rather, implementing those ideas. It's true, companies need to foster innovation in their business planning, but more importantly, they need to create a business environment that enables team members to execute these ideas with an "on_time, on_budget" mindset. That is where the work begins.