Contextualise Your Budget _ Of course your budget will be extremely important. But sometimes people sort of pluck figures out of thin air, not giving it the context it needs in the business plan to make real concrete sense of how that budget is going to work. So it is crucial that every time you mention financials in your business plan, to really give them the correct context. When I have worked with clients in developing business plans, there has been a budget or amount set aside for example to be spent on marketing, which has been decided a bit arbitrarily. I mean with no real research, no understanding of what that amount needs to be spent on, and what that budget will truly achieve. It seems to have been put there to fill the need to attribute a certain sum to marketing. Make sure you are researching each point of your budget, make sure that you are giving it context and it makes proper sense within your overall plan.
So, what are the key sections of a great plan document? Well, there are many opinions to this as well as ways to approach it, but there are definitely some key 'ingredients' to a solid plan. A great plan features all the typical main sections, but also has many refinements not found in the average plan. The main sections recommended include a clean, well_designed cover page, table of contents, cover letter, executive summary, business overview, sales and marketing section, operations section, HR section, action plan and financial section with tables for _ at the very minimum _ expenses, revenue, and cash flow projections. Within these sections, a professional writer creates many headings and lots of writing that describes every aspect of the business in very good detail. On average, most business plans end up being about 25 to 35 pages in length.