There can be many ways to approach the writing and editing of a business plan. We will discuss some of the basics about the structure and content of a good plan. One of the keys to creating a great plan that meets the needs of investors, banks, and even grant providers, is to make sure that you understand your business well, whether it's a start_up company or one that has been in operation for many years. Professional business plan consultants help owners, directors and founders to develop a better understanding of their business in order to assist in providing answers to questions that will create a solid business and financial plan for any purpose.
I have written business plans for all manner of industries: a coin operated jukebox company, airlines, travel companies, new product launches, and anti_aging product companies. It is not necessary to have a passion for the product or the company to write or develop a business plan. What you must have is a passion for aggregating information, getting involved with and understanding the service or product, and understanding the financials of the product or service. By financials I am not referring to having a CPA before you undertake the task, but rather understanding the presentation of the information and analysis/ numbers to support the activity being planned. Financials are important because they are the score card in the world of commerce.