Impress for Success _ Now you have to admit, this is going to make an impressive package! Put it in a binder and you have built something to be proud of _ the first of your many business accomplishments. Your potential investors will appreciate the depth of your analysis, but this tool will prove helpful in describing your venture to your employees, customers, and suppliers, as well. After you have been up and running for a few months, you will find that the planning that you have done will sensitize your inner "business compass" and allow you to flexibly adjust to contingencies. And that is indispensable!
So, although a detailed business plan may not be required for an online business, I am going to include it here so you can at least look at and consider each section and determine yourself if it applies to your business.