It's like planning backwards. 1. Determine what you want in life 2. Figure out what your business would need to do to give you that life. 3. Figure out how long it would take you to reach it. 4. Figure out how big of a market it would take each of the years you're planning for. 5. Then see if that market is big enough. Isn't this a much better way to go about planning your business? Shouldn't your business be designed to give you want you want instead of you working yourself to death just hoping for the best?
Appendix _ Resumes of principals/management; letters of recommendation from current business associates/customers/suppliers; marketing research data; demographic data; leases or contracts in place or as promised; business licenses; price lists from suppliers; trade or industry articles or data; floor plans; information on subcontractors; liability insurance policies.