Let's say your average selling price for your service is 逽ሪ and you have one transaction per year per customer. Using that first years sales example we used above, you would calculate it this way. 造같 divided by 逽ሪ = 968 customers needed for the year. Now if your average transactions per customer are more than 1, then you would need fewer customers. As an example, let's say your average transaction per customers per year is 2Ǒ then 968 divided by 2Ǒ = 387 customers per year. Now let's say you estimate your conversation rate to be 3% of turning leads into paying customers with the advertising method you're going to use, how many leads would need to contact to get 387 customers? Simply divide 387 by 3% and you get 12꽭 leads you're going to need to contact.
If a document needs to be developed that requires input from other disciplines_Finance, HR, Property & Facilities, Marketing, Procurement/Supply Chain_ then most likely you are looking at a team building effort to get the job done. In any event, don't look at the task as only as a roadmap that leads to a profitable product or enterprise. Business plans are a great way to build team buy_in, force a thorough review of options, define objectives, establish benchmarks to judge performance, and help arrive at a plan_of_action. Ultimately, it can lead to a Project Management approach to implementing a plan and that can be as involved and detailed as is necessary.