Then the question is; is your market going to be big enough to provide you with 12꽭 leads for the next year and how many will you need each of the following years? It may be easier than you think to figure this out. You would do some research and with the aid of the U.S. Census Bureau you can roughly determine whether your plan can be supported by your market or not. So what do you think? Is it better to build a business plan around what you want in life then see how your business can maybe give you that or is it better to use a sample business plan for a small business where you are probably guessing?
The "One Pressing Issue" Plan: Business planning does not stop the day you open for business. Under the best of circumstances you should be revisiting your plan once or twice a year to see how things are going, and where perhaps you've veered away from your original goals. Remember, changing the direction of a business isn't always bad, but it should be intentional.