So, what are the key sections of a great plan document? Well, there are many opinions to this as well as ways to approach it, but there are definitely some key 'ingredients' to a solid plan. A great plan features all the typical main sections, but also has many refinements not found in the average plan. The main sections recommended include a clean, well_designed cover page, table of contents, cover letter, executive summary, business overview, sales and marketing section, operations section, HR section, action plan and financial section with tables for _ at the very minimum _ expenses, revenue, and cash flow projections. Within these sections, a professional writer creates many headings and lots of writing that describes every aspect of the business in very good detail. On average, most business plans end up being about 25 to 35 pages in length.
So, why is business planning so crucial? In a word, it provides "clarity". Investing time to develop a plan provides precise clarification of the company vision to both employees and customers. In addition, it provides a mechanism to gauge the results of the business and provides the foundation for future growth plans. In the long haul, it enhances the company valuation through fiscal responsibility, which provides the story of opportunity to any future investor or employee. In short, the benefits of planning allow the company to articulate a common vision to align resources and make an efficient use of investment dollars. A company that is perceived to be a "well_oiled machine" is attractive on many fronts _ both externally with investors and internally with employees through job satisfaction and increased tenure.