What should be included in the business plan? Without being too prescriptive, there are certain necessary elements which need to be included. Such elements are: · Preliminaries _ such as contents, contacts and definitions; · An executive summary; · A description of the business; · A review of the market, the competition and market positioning; · The vision, mission and objectives; · The corporate strategy; · The plan for developing the products and services; · Financial projections; · An outline of the risks and opportunities; · A conclusion. Understand gaps and weaknesses within the plan.
Far be it from me to dampen your enthusiasm, but you should give yourself every opportunity for success. That's what the planning part of the process of creating your business plan will do. By the time you have pressed your way through it, you will not merely have some neatly arranged document to keep on file, you will have a working tool that addresses the essential factors that influence your future.