So, why is business planning so crucial? In a word, it provides "clarity". Investing time to develop a plan provides precise clarification of the company vision to both employees and customers. In addition, it provides a mechanism to gauge the results of the business and provides the foundation for future growth plans. In the long haul, it enhances the company valuation through fiscal responsibility, which provides the story of opportunity to any future investor or employee. In short, the benefits of planning allow the company to articulate a common vision to align resources and make an efficient use of investment dollars. A company that is perceived to be a "well_oiled machine" is attractive on many fronts _ both externally with investors and internally with employees through job satisfaction and increased tenure.
Why should you create a business plan? 1. It encourages you to think deeply about your business objectives and goals. When you create a business plan, you get to think about the short_term and long_term objectives. It also helps to develop a mission statement for your business. This helps you to remain focused as you do your business. 2. It encourages you to think about the possible problems and how to overcome them. In any business you may think about, there are always risks involved. Creating a business plan enables you to anticipate the risks that you may encounter in the process of running your business. It also makes you to think about the various ways of overcoming the problem in case it happens. That's a proven way of looking at things for you to remain in business. 3. You get a clear picture of the whole business project. The process of making a business plan makes it possible for you to focus on the nature of your business in details, to analyze your target market, to develop a marketing and operational plan and to make your financial projections. 4. You get new ideas.