Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.
Plan Creation Process _ Typically, the process for creating a business plan goes like this: The client discusses their business with the writer and pays a deposit. The writer starts immediately on the business plan by creating an initial layout and inputting all the known information. This is followed by compiling a list of basic questions for the client to answer in point_form related to the details of the business. These questions are usually easy to answer within a day or two because clients already know the basics about their business. The writer then receives the answers and uses the information to create sentences and paragraphs and fill in the plan's content. Once the written parts are done, the writer will work with the business owner and a financial expert on the financial tables that will go at the end of the plan. Timelines vary greatly for creating a plan depending on the writer's experience, the business type, the detail required, and how much industry and market research is necessary. There may also be other factors. In most cases, however, a detailed plan can be created within 2ι weeks.