Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.
IMPress Action Checklist: Below is a list of the steps that will help you put together your business plan. Check off each step as you complete it to keep track of your progress. Purchase business plan software or download a template. Read over the business plan sections to decide what data you have, what data you need. Gather data via the internet, phone interviews, print material. Fill in the plan's sections. Write the Executive Summary. Print and Bind Your Plan. Every day, millions of businesses spring up, both online and offline. These businesses run the gamut of categories, from spas to sneaker stores, accounting firms and accessory websites. Business planning is the first step in creating a secure future for your company.