That is a great thing to make sure you have in your business plan, that your business will be built around those real customer wants. Do not make callous assumptions, or statements like "I know what people want", "People are going to love this", and so on. Have you done your research? Do you really know that the people you will be targeting want your product / service, and crucially do they want it AT THE PRICE that you will be offering it at? Whilst confidence in your plan is fantastic, you must make sure that it does not lead you down a blind alley along a path that is not desired by your target market. Don't assume what customers want, do your research and make sure that is clear from the start in your business plan.
This is a Small Business Planning Tool made just for small business owners. All you do is enter your business numbers along with the few other things and everything else is done for you automatically including the 7 ways to make it happen. If you wanted to see what 3Ǒ transactions would do to your profit, the second you enter 3Ǒ, it shows you immediately what your new profit would be and whether it would meet your plan or not. I doubt you have ever seen anything like it before.