So if you can put this all together, you can have a complete business operating plan that would show you exactly what your business would need to do to give you the income and profit you would like to have and a rough idea whether your market would support it or not. All you would have left to do would be to figure out how to make it all happen.
Organization and content of the business plan will evolve as it is prepared. For example, if the driving force of the plan is marketing or sales then a preponderance of the analysis and plan_of_action section will be more up_front and sales oriented in tone. With business plan's the world is your oyster; think from the center out to the edges and think outside of the box.