Location: Writing down the location of your business is very important. Locations with greater customer traffic usually cost more to buy or rent, but they require less spending for advertising to attract customers. This is especially true of retail businesses where traffic count and accessibility are critical. If an online business, you need to go into detail how you will attract customers to your website. General statements like "I will use Face Book ads and email marketing" will contribute almost nothing to helping your cause unless you have detailed statistical analysis of tests you have conducted or of another similar business you have been associated with. If you do not have any data upon which you reference your estimates, it could show lack of proper thought to the remainder of your business plan.
Why should you create a business plan? 1. It encourages you to think deeply about your business objectives and goals. When you create a business plan, you get to think about the short_term and long_term objectives. It also helps to develop a mission statement for your business. This helps you to remain focused as you do your business. 2. It encourages you to think about the possible problems and how to overcome them. In any business you may think about, there are always risks involved. Creating a business plan enables you to anticipate the risks that you may encounter in the process of running your business. It also makes you to think about the various ways of overcoming the problem in case it happens. That's a proven way of looking at things for you to remain in business. 3. You get a clear picture of the whole business project. The process of making a business plan makes it possible for you to focus on the nature of your business in details, to analyze your target market, to develop a marketing and operational plan and to make your financial projections. 4. You get new ideas.