That is a great thing to make sure you have in your business plan, that your business will be built around those real customer wants. Do not make callous assumptions, or statements like "I know what people want", "People are going to love this", and so on. Have you done your research? Do you really know that the people you will be targeting want your product / service, and crucially do they want it AT THE PRICE that you will be offering it at? Whilst confidence in your plan is fantastic, you must make sure that it does not lead you down a blind alley along a path that is not desired by your target market. Don't assume what customers want, do your research and make sure that is clear from the start in your business plan.
IMPress Action Checklist: Below is a list of the steps that will help you put together your business plan. Check off each step as you complete it to keep track of your progress. Purchase business plan software or download a template. Read over the business plan sections to decide what data you have, what data you need. Gather data via the internet, phone interviews, print material. Fill in the plan's sections. Write the Executive Summary. Print and Bind Your Plan. Every day, millions of businesses spring up, both online and offline. These businesses run the gamut of categories, from spas to sneaker stores, accounting firms and accessory websites. Business planning is the first step in creating a secure future for your company.