Strategic Planning & Goals: The first step is to identify the key company goals which will be the over_arching direction of the plan. These goals should be focused on three areas: financial, growth initiatives and alignment to the company's vision/mission. This provides the overall direction of the company by establishing high_level goals that will be achieved by tactical initiatives. The overall plan should be 1 to 3 years with measurement mileposts monthly, quarterly and annually. While the plan is put in place at the onset of the year, it should be constantly re_forecast with actual results throughout the year.
What is a business plan? A business plan sets out the method for running a specific activity over a specific future period. Why are business plans needed? Business plans are needed essentially for the four following reasons: 1. A formal, explicit document of the planning process; 2. A request for finances; 3. A framework for approval; 4. A tool for operational business management.