Marketing _ How is the product or service priced? How will it be distributed? How will it be promoted? Will it be promoted by the venture or an outside agency? What agency? How have you determined what amount to set aside for marketing? How have you determined product or service forecasts? Possible Data Sources: on_line searches; Amazon; local outlets; trade journals; industry attorneys & accountants; salespeople.
What is a business plan? A business plan sets out the method for running a specific activity over a specific future period. Why are business plans needed? Business plans are needed essentially for the four following reasons: 1. A formal, explicit document of the planning process; 2. A request for finances; 3. A framework for approval; 4. A tool for operational business management.