Business Plan Analytics Through Key Performance Indicators (KPI's): Identifying key performance indicators for your business to use as benchmarks throughout the year is perhaps the most critical step you can make with regard to business analytics. Not only will KPI's help identify key shortfalls in the plan, but will help narrow your focus in addressing the shortfalls. For instance, recognizing that you have an issue in labor isn't merely enough when you consider the following possibilities: a) labor rates may be too high; b) overtime has exceeded its budget; c) the issue is regionally_based, not across the board; d) man hours may have exceeded its allocated budget, etc. It could be a myriad of triggers that caused labor to exceed its budget and KPI's enable you to drill down to the cause. KPI management requires a disciplined review process established monthly that fosters a blended analysis throughout the year that compares actual results against both budgets and forecasts.
Creating a Marketing Plan _ Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company's operations.