With this information you can actually predict not only what your sales will be, but you can see how much your fixed and variable expenses will be, what your labor cost will be, your material cost, and your profit. So let's first look at what exactly are fixed expenses? They are exactly what they say they are; they are fixed. This simply means these are expenses that are ongoing whether you have a lot of sales or Ŕ" sales. They are expenses like utilities, taxes, rent, salaries other than the wages used in the making of the actual product or doing a service, business fees, telephone, etc. See how these expenses would continue on even if you have 0 sales? Any expenses that fall into this category are fixed expenses. Far too many small business owners never divide their expenses into fixed and variable. As a matter of fact, if you could have a business that had Ŕ" fixed expenses; this would be the best of all worlds, why? If you had Ŕ" sales, you would have Ŕ" expenses. So the closer you could get to this the better you would be.
Some people think that they do not need a business plan for a small business. But let me make it clear that the size of the business doesn't matter. Whether small or big, you need a plan. If you need a plan as an individual and for your family, then why not have a plan for your small business? Like for individuals and families, you need to plan for your online small business. A business plan shows you what you would like to achieve and how to achieve it. Although not all plans are written down, a good business plan should be written down. If you have it in your head, it's high time you spent some time to write it down for better results.