Variable expenses are those expenses that track directly with sales. If sales stop they stop. These are expenses like supplies used to support in the making of your product or doing your service. Such things as shipping cost for raw materials for your product or service. If you have no sales then you're not going to be purchasing materials so your shipping cost for those materials will stop as well. As an example, if you have a lawn mowing business and there are no lawns to mow, then you wouldn't be buying gasoline to travel to your lawn mowing site. These kinds of things are variable expenses. If you're producing a product, it would include supplies used to produce that product like sand paper, glue, finishing materials, cutting tools, etc.
What should be included in the business plan? Without being too prescriptive, there are certain necessary elements which need to be included. Such elements are: · Preliminaries _ such as contents, contacts and definitions; · An executive summary; · A description of the business; · A review of the market, the competition and market positioning; · The vision, mission and objectives; · The corporate strategy; · The plan for developing the products and services; · Financial projections; · An outline of the risks and opportunities; · A conclusion. Understand gaps and weaknesses within the plan.