But your fixed expenses don't do this. They remain the same no matter what sales does. That's why it's call fixed. These are expenses like rent, taxes, utilities, phone, salaries, insurance, etc. A lot of business owners never consider this. They just lump all their expenses together. But you could never make an accurate plan if you combine all your expenses together. If you project your sales higher and want to know what your expenses will be, you have to separate your fixed and variable. So, thinking about this principle, let me ask you a question. If your sales grew 10% and nothing else changed, would your profit margin be higher, the same, or less? Profit margin is % of profit against sales
Maybe it would be much better to have focused on profit than sales. What if profit had been the focus instead of sales. What if this could have been the result? บꯠꯠ x 2% = 赨ꯠ profit ũꯠꯠ x 25% = 趚ꯠ profit So when using one or more of these 7 ways to increase profit, the first one (adding more customers) might be the one you want to focus on last. It's probably more expensive Now, if you had your plan completed and it showed what your business needed to do over the next 10 years to give you the salary and profit you wanted, the next thought would be how do I make it happen. Well the best way would be to take it one year at a time. Concentrate on next year first and then choose one or more of 2 through 7 to work on before trying to add customers.